Gimena Pena
Industrial and Systems Engineering graduate from Instituto Tecnológico y de Estudios Superiores de Monterrey, Stanford MBA. CEO and Co-Founder of Pier 2 Marketing, LLC.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.pier2marketing.com |
| Skills: | Business, Copy Writing, Design, Engineering, English, Entrepreneurship, Event planning, French, Graphic design, Guerrilla marketing, Industrial Engineering, Languages, Leadership, Management, Marketing, Negotiation, Product design, Public Relations, Public speaking, Retail, Sales, Spanish, Viral marketing, Web design, Writing |
| Location: | San Francisco, CA |
| Groups: | Women 2.0 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | advertising, bay area, behavioral targeting, branding, brochures, business-to-business marketing, coaching, consumer marketing, copy writing, corporate image, creative development, customer experience, entrepreneur, europe, events, focus groups, go-to-market, go-to-market strategies, green marketing, growth strategy, houston, international experience, internet marketing, launch, logos, market assesment, market expansion, market research, marketing, ny, Photography, positioning, pr, pricing, promotion, sem, seminars, seo, startups, surveys, training, virtual marketing, visual communication, Web Design |
| Schools: | Stanford University |
WORK EXPERIENCE
| Employer: | Pier 2 Marketing, LLC |
| Position: | CEO & Co-Founder |
| Time period: | October 2007 - Present |
| Description: | - Developed the business case and strategy for the creation of this marketing consulting company
- Provide a full range of marketing consulting services to companies around the world, covering different industries and introducing green alternatives into the marketing mix. We help our clients to expand their business, launch new products and enter new markets. |
| Employer: | Logitech, Inc. |
| Position: | World Wide Product Manager |
| Time period: | August 2005 - August 2007 |
| Description: | - Managed and developed business and consumer product lines for Europe, Middle East, Africa, US, Canada, Latin America and Asia. P&L, marketing and sales responsibility managing revenue of USD$ 70+ million.
- Developed the strategy for penetration and growth of Logitech’s brand and market share in emerging countries. - Managed an international development team for the creation of new products (design, manufacturing marketing, launch, sales and customer experience), exceeding the financial goals and contributing to the global growth of the business. - Created business cases for new product development and implementation of new technologies, MRDs, data sheets, etc. |
| Employer: | Dell, Inc |
| Position: | MBA Summer Intern – Latin America Operations – Marketing and Customer Care |
| Time period: | May 2004 - September 2004 |
| Description: | - Engaged in the Voice of Customer FY’05 Initiative, through the development of a plan for improving the customer experience in areas such as: Delivery, Customer Care Center, Finance, Sales and Marketing. |
| Employer: | Satélites Mexicanos / Loral Space Communications |
| Position: | Market Development - Project Manager |
| Time period: | January 2003 - July 2003 |
| Description: | - Developed a new marketing and sales strategy to position Satmex as a leader operator in North and South America |
| Employer: | Satélites Mexicanos / Loral Space Communications |
| Position: | Business Development Project Manager - Rotation back to Satmex |
| Time period: | April 2002 - January 2003 |
| Description: | - Lead the analytical and strategy task team for the coordination process with the Canadian, US Government and Telecommunication Ministries for Satmex 6 satellite operation
- Developed Satmex’s businesses cases and 2003 growth strategy (e.g., negotiation of joint ventures with American and European operators, acquisition and bidding processes for orbital positions) |
| Employer: | Satélites Mexicanos / Loral Space Communications |
| Position: | Strategic Project Manager - Rotation to Enlaces Integra (startup company and subsidiary of Satmex) |
| Time period: | October 2001 - April 2002 |
| Description: | - Created and implemented a program for joint ventures with Mexico’s main telecommunication’s carriers (e.g., Terra, AT&T, AOL, Telmex)
- Developed a project for VSAT Internet cafes in Mexico and Central America and other Internet ADSL solutions |
| Employer: | Satélites Mexicanos / Loral Space Communications |
| Position: | Marketing & Pricing- Analyst |
| Time period: | March 2001 - October 2001 |
| Description: | - Created a new pricing strategy for the company, which allowed Satmex to increase its market share in key sectors and regions
- Performed the quotes for the company’s Fixed Satellite Services and coordinated the clients’ proposals with the sales force |
| Employer: | Satélites Mexicanos / Loral Space Communications |
| Position: | Financial Planning / Investors Relations – Analyst |
| Time period: | March 2000 - March 2001 |
| Description: | - Improved and developed the budgeting process for 2000
- Developed analyses and presentations for various financial analysts following the company (e.g., Morgan Stanley, Chase, EXIM, Goldman Sachs) - Coordinated the process and documents for the 20F and 6K to be reported to the US SEC - Analyzed the feasibility of strategic projects (i.e., Satmex 6 satellite launch) |
| Employer: | Grupo Nacional Provincial (Mexico’s most important Insurance Company) |
| Position: | Consultant |
| Time period: | January 1999 - July 1999 |
| Description: | - Designed new processes, management and information systems for the different areas of the organization |
| Employer: | Deloitte & Touche |
| Position: | Consultant |
| Time period: | August 1998 - November 1999 |
| Description: | - Participated in different Strategic Planning, Marketing, Customer Care and Quality projects with main companies in different industry sectors: finance, high-tech, health-care, consumer and electronic products, manufacturing, hospitality, etc. |
| Employer: | Hospital General de México |
| Position: | Consultant |
| Time period: | January 1998 - June 1998 |
| Description: | - Developed a Reengineering process. Improved service through the implementation of a new corporate culture |
EDUCATION
| University: | Stanford University |
| Time period: | 2003 - 2005 |
| Degree: | MBA |
PUBLICATIONS
| Articles: | Have written articles, essays and poetry for different magazines and newspapers |
INFORMATION
| Hobbies: | Enjoy reading, playing the piano and the guitar; practicing basketball, swimming, tennis and volleyball among others |
| Memberships: | Co-Founder and President of “Generación XXI” a non profit voluntary community service organization (1996) |
| Awards: | 2nd place in UNAM’s (Universidad Nacional Autónoma de México) Science Contest (1994)
3rd place in National Basketball League (1995) and 1st place in Softball National College Tournament (1993) |
Gimena's Startups (1)
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Pier 2 Marketing
At Pier 2 Marketing we believe in a 360° marketing approach, providing a full range of integrated marketing services to companies around the world. We work with our clients to expand their business, launch new products and enter new markets.
Gimena is Following (1)
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Gimena's Contacts (5)
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Joel Robinson
American Entrepreneur, Patented Product Designer. Enjoy following Global Economics, Writing, Travel, College Football, Fencing (foil). Apt interest in Micro-Finance structures.
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Angie Chang
Currently seeking an exciting PM role at a consumer Internet startup company.