Countdown to Pregnancy

Now women who are trying to conceive can learn more about the symptoms that might indicate they are pregnant before they can take a pregnancy test. During the "two week wait" period (after ovulation and prior to testing) women are eager to find out if they are pregnant. Through tracking their symptoms using the VEP Symptom Tracker and by consulting the hundreds of charts and statistics offered on the site, women learn more about themselves and how their bodies change. An interactive community section allows members to create their own homepage and display their symptoms chart for all to see.

Over 300 members signed up for the VEP Symptoms tracker within the first month with over 4000 visits and 80,000 page views.

Women who are trying to conceive are actively searching for helpful information. Those whom have difficulty conceiving or have been trying for several months are most receptive to tracking their symptoms, purchase products (fertility aids, pregnancy tests, ovulation predictor kits) and socialize on pregnancy related chat boards.

Its a success because:
- Niche "viral" market (90 million women are trying to conceive at any given time).
- Zero marketing investment and already profitable (affiliate products, sponsored listings)
- There are no other Pregnancy Trackers like this on the Web
- A long term relationship is created with our audience which will expose them to various products throughout their pregnancy
- Self supporting growing community - Viral Marketing
- Website offers unique information
- Website & Brand look professional and credible
- Search engine optimized for maximum exposure in the SERP's